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Presence is just like a private digital studio, filled with training classes and live lessons from elite coaches, at your convenient time and space on your smartphone.

Presence is a mobile fitness platform for training and gaining new achievements on the road to improving your own body. The app engages users via interactive, trainer-led workouts with the latest AI technology and other revolutionary features for real-time training and virtual coaching. It is primarily aimed at a USA target audience that consists of the middle and high class.
Presence is a mobile fitness platform for training and gaining new achievements on the road to improving your own body. The app engages users via interactive, trainer-led workouts with the latest AI technology and other revolutionary features for real-time training and virtual coaching. It is primarily aimed at a USA target audience that consists of the middle and high class.

What is Presence?

TitleDescription – AI Fitness App
Presence is a mobile fitness platform for training and gaining new achievements on the road to improving your own body. The app engages users via interactive, trainer-led workouts with the latest AI technology and other revolutionary features for real-time training and virtual coaching. It is primarily aimed at a USA target audience that consists of the middle and high class.
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What is Presence?

What is Presence?

What is Presence?

What is Presence?

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When our collaboration just started, we’ve got a lot of tasks and requirements directly from our client. Therefore, we carefully divided each into the relevant milestones in priority order. As a result, we aimed to deliver a brand identity refresh, modern creative direction, promotional website, consistent design system, and its application to the mobile app’s UI. Later on, we were tasked with 3D design and motion production to illustrate the upcoming app’s features. To sum it up, our team aimed to develop an aesthetic design that unleashed the true potential of Presence’s app.
When our collaboration just started, we’ve got a lot of tasks and requirements directly from our client. Therefore, we carefully divided each into the relevant milestones in priority order. As a result, we aimed to deliver a brand identity refresh, modern creative direction, promotional website, consistent design system, and its application to the mobile app’s UI. Later on, we were tasked with 3D design and motion production to illustrate the upcoming app’s features. To sum it up, our team aimed to develop an aesthetic design that unleashed the true potential of Presence’s app.

Identification of major milestones

TitleDescription – AI Fitness App
When our collaboration just started, we’ve got a lot of tasks and requirements directly from our client. Therefore, we carefully divided each into the relevant milestones in priority order. As a result, we aimed to deliver a brand identity refresh, modern creative direction, promotional website, consistent design system, and its application to the mobile app’s UI. Later on, we were tasked with 3D design and motion production to illustrate the upcoming app’s features. To sum it up, our team aimed to develop an aesthetic design that unleashed the true potential of Presence’s app.
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Identification of major milestones

Identification of major milestones

Identification of major milestones

Identification of major milestones

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Our challenge was to redevelop the video-based app design and interfaces to provide a new experience with AI tracking and other outstanding features for sports enthusiasts with different skills and preferences.
Our challenge was to redevelop the video-based app design and interfaces to provide a new experience with AI tracking and other outstanding features for sports enthusiasts with different skills and preferences.

Here Comes the Real Challenge

TitleDescription – AI Fitness App
Our challenge was to redevelop the video-based app design and interfaces to provide a new experience with AI tracking and other outstanding features for sports enthusiasts with different skills and preferences.
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Here Comes the Real Challenge

Here Comes the Real Challenge

Here Comes the Real Challenge

Here Comes the Real Challenge

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Our work was divided into three main stages: refreshing the brand’s visual identity, producing a new promotional website, and combining the results to the app redesign.
Our work was divided into three main stages: refreshing the brand’s visual identity, producing a new promotional website, and combining the results to the app redesign.

Getting Started

TitleDescription – AI Fitness App
Our work was divided into three main stages: refreshing the brand’s visual identity, producing a new promotional website, and combining the results to the app redesign.
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Getting Started

Getting Started

Getting Started

Getting Started

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Presence’s Branding

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Presence’s Branding

Presence’s Branding

Presence’s Branding

Presence’s Branding

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Every digital product must have a striking image in a competitive market space. That is an essential element and a core rule that every company should follow. In Presence’s case, our team came up with a new logo, iconography, color palette, and typography. The main focus revolved around a minimalistic yet solid and dynamic presence for the main visual elements associated with PRESENCE.
Every digital product must have a striking image in a competitive market space. That is an essential element and a core rule that every company should follow. In Presence’s case, our team came up with a new logo, iconography, color palette, and typography. The main focus revolved around a minimalistic yet solid and dynamic presence for the main visual elements associated with PRESENCE.

Revolutionizing the Essentials

TitleDescription – AI Fitness App
Every digital product must have a striking image in a competitive market space. That is an essential element and a core rule that every company should follow. In Presence’s case, our team came up with a new logo, iconography, color palette, and typography. The main focus revolved around a minimalistic yet solid and dynamic presence for the main visual elements associated with PRESENCE.
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Revolutionizing the Essentials

Revolutionizing the Essentials

Revolutionizing the Essentials

Revolutionizing the Essentials

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A vast part of brand interactions typically happens via social media. So it is almost essential to be easily recognized with the brand’s visual assets. The refreshed identity was adapted through guidelines and templates that provide vital brand messages and stand out among other market rivals.
A vast part of brand interactions typically happens via social media. So it is almost essential to be easily recognized with the brand’s visual assets. The refreshed identity was adapted through guidelines and templates that provide vital brand messages and stand out among other market rivals.

Social Media Templates

TitleDescription – AI Fitness App
A vast part of brand interactions typically happens via social media. So it is almost essential to be easily recognized with the brand’s visual assets. The refreshed identity was adapted through guidelines and templates that provide vital brand messages and stand out among other market rivals.
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Social Media Templates

Social Media Templates

Social Media Templates

Social Media Templates

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As we finished with the Presence brand identity, our next step was to create a unique promotional website that shows how lucid, catchy, and exceptional its benefits are. Visitors should be hyped and ready to click the call-to-action button to download the Presence app, so we used some features to give their website a top-tier structure.
As we finished with the Presence brand identity, our next step was to create a unique promotional website that shows how lucid, catchy, and exceptional its benefits are. Visitors should be hyped and ready to click the call-to-action button to download the Presence app, so we used some features to give their website a top-tier structure.

TitleDescription – AI Fitness App
As we finished with the Presence brand identity, our next step was to create a unique promotional website that shows how lucid, catchy, and exceptional its benefits are. Visitors should be hyped and ready to click the call-to-action button to download the Presence app, so we used some features to give their website a top-tier structure.
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Apart from the previously implemented identity elements, the new brand concept included photo color and pixel sorting effects. The neon light from the secondary color scheme adds more energy feeling to the body movements and emphasizes the shape. The sorting effect contributes to the same feeling while adding more power to all photo materials.
Apart from the previously implemented identity elements, the new brand concept included photo color and pixel sorting effects. The neon light from the secondary color scheme adds more energy feeling to the body movements and emphasizes the shape. The sorting effect contributes to the same feeling while adding more power to all photo materials.

Additional Materials

TitleDescription – AI Fitness App
Apart from the previously implemented identity elements, the new brand concept included photo color and pixel sorting effects. The neon light from the secondary color scheme adds more energy feeling to the body movements and emphasizes the shape. The sorting effect contributes to the same feeling while adding more power to all photo materials.
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Additional Materials

Additional Materials

Additional Materials

Additional Materials

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A futuristic layout formed from 3D elements is directly connected to the core app’s idea and interface, which is a modern workout approach for the people of today. Dynamic animation and visual effects make the user experience more entertaining, significantly affecting the bounce and conversion rates. Thus, the more you look at it, the more you want to try.
A futuristic layout formed from 3D elements is directly connected to the core app’s idea and interface, which is a modern workout approach for the people of today. Dynamic animation and visual effects make the user experience more entertaining, significantly affecting the bounce and conversion rates. Thus, the more you look at it, the more you want to try.

3D Models and Elements

TitleDescription – AI Fitness App
A futuristic layout formed from 3D elements is directly connected to the core app’s idea and interface, which is a modern workout approach for the people of today. Dynamic animation and visual effects make the user experience more entertaining, significantly affecting the bounce and conversion rates. Thus, the more you look at it, the more you want to try.
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3D Models and Elements

3D Models and Elements

3D Models and Elements

3D Models and Elements

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An excellent website does not only spark with its beautiful looks and compelling visuals. It should contain a straightforward and elaborate information architecture. Presence’s text blocks highlight main app features with clear and concise information, while visual elements illustrate it with processed photo materials and dynamic animations. The navigation on the upper side of the screen can easily show every section of the website. These small but crucial points create a unique and outstanding user experience while increasing primary product metrics
An excellent website does not only spark with its beautiful looks and compelling visuals. It should contain a straightforward and elaborate information architecture. Presence’s text blocks highlight main app features with clear and concise information, while visual elements illustrate it with processed photo materials and dynamic animations. The navigation on the upper side of the screen can easily show every section of the website. These small but crucial points create a unique and outstanding user experience while increasing primary product metrics

Clean Layout and Simple Navigation

TitleDescription – AI Fitness App
An excellent website does not only spark with its beautiful looks and compelling visuals. It should contain a straightforward and elaborate information architecture. Presence’s text blocks highlight main app features with clear and concise information, while visual elements illustrate it with processed photo materials and dynamic animations. The navigation on the upper side of the screen can easily show every section of the website. These small but crucial points create a unique and outstanding user experience while increasing primary product metrics
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Clean Layout and Simple Navigation

Clean Layout and Simple Navigation

Clean Layout and Simple Navigation

Clean Layout and Simple Navigation

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The main aim of the app’s redesign was to highlight revolutionary features through the interface, flow graphic elements, and other details. They all form a united user experience that makes this workout app more than just a zoom training or a typical video lesson.
The main aim of the app’s redesign was to highlight revolutionary features through the interface, flow graphic elements, and other details. They all form a united user experience that makes this workout app more than just a zoom training or a typical video lesson.

TitleDescription – AI Fitness App
The main aim of the app’s redesign was to highlight revolutionary features through the interface, flow graphic elements, and other details. They all form a united user experience that makes this workout app more than just a zoom training or a typical video lesson.
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The app’s interface provides a comfortable workflow for any type of training you prefer: muscle-building, increased endurance, or simple yoga classes. All training indicators are adequately placed, and interactions with coaches are evident due to the flexible interface layout and camera angle. That way, he can see you act and control every detail of your workout.
The app’s interface provides a comfortable workflow for any type of training you prefer: muscle-building, increased endurance, or simple yoga classes. All training indicators are adequately placed, and interactions with coaches are evident due to the flexible interface layout and camera angle. That way, he can see you act and control every detail of your workout.

Classes

TitleDescription – AI Fitness App
The app’s interface provides a comfortable workflow for any type of training you prefer: muscle-building, increased endurance, or simple yoga classes. All training indicators are adequately placed, and interactions with coaches are evident due to the flexible interface layout and camera angle. That way, he can see you act and control every detail of your workout.
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Classes

Classes

Classes

Classes

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While training, the AI system will clearly understand how you perform and how accurate your techniques are. A guiding exercise screen with 3D projection integrates with your camera and indicates your actions for all activities leading to the best possible quality. The AI is also in control of the class’s intensity and aims to give more motivation. The higher tempo you have - the more it is visible for you on the screen and, in some cases, not only for you.
While training, the AI system will clearly understand how you perform and how accurate your techniques are. A guiding exercise screen with 3D projection integrates with your camera and indicates your actions for all activities leading to the best possible quality. The AI is also in control of the class’s intensity and aims to give more motivation. The higher tempo you have - the more it is visible for you on the screen and, in some cases, not only for you.

AI Tracking

TitleDescription – AI Fitness App
While training, the AI system will clearly understand how you perform and how accurate your techniques are. A guiding exercise screen with 3D projection integrates with your camera and indicates your actions for all activities leading to the best possible quality. The AI is also in control of the class’s intensity and aims to give more motivation. The higher tempo you have - the more it is visible for you on the screen and, in some cases, not only for you.
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AI Tracking

AI Tracking

AI Tracking

AI Tracking

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The real fun starts in live sessions, where users can exercise in real-time with other sports enthusiasts. Stylized animation shows the level of passion and intensity with the help of the AI tracking feature. If a performance is stiff, the screen goes into freeze mode. If the workout goes energetically well, the device is on fire! This feature motivates participants to do their best and compete with each other. You will see your and other participants’ performance scores at the end of a class with this mode.
The real fun starts in live sessions, where users can exercise in real-time with other sports enthusiasts. Stylized animation shows the level of passion and intensity with the help of the AI tracking feature. If a performance is stiff, the screen goes into freeze mode. If the workout goes energetically well, the device is on fire! This feature motivates participants to do their best and compete with each other. You will see your and other participants’ performance scores at the end of a class with this mode.

Live Lessons

TitleDescription – AI Fitness App
The real fun starts in live sessions, where users can exercise in real-time with other sports enthusiasts. Stylized animation shows the level of passion and intensity with the help of the AI tracking feature. If a performance is stiff, the screen goes into freeze mode. If the workout goes energetically well, the device is on fire! This feature motivates participants to do their best and compete with each other. You will see your and other participants’ performance scores at the end of a class with this mode.
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Live Lessons

Live Lessons

Live Lessons

Live Lessons

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Together with our Prensence.fit friends, we produced a stunning yet consistent brand identity that ultimately unveiled the inner potential of their mobile application. Check out the design and the collaborative effort we’ve pulled by visiting the company’s website and downloading the app on your smartphone.
Together with our Prensence.fit friends, we produced a stunning yet consistent brand identity that ultimately unveiled the inner potential of their mobile application. Check out the design and the collaborative effort we’ve pulled by visiting the company’s website and downloading the app on your smartphone.

FInal Results

TitleDescription – AI Fitness App
Together with our Prensence.fit friends, we produced a stunning yet consistent brand identity that ultimately unveiled the inner potential of their mobile application. Check out the design and the collaborative effort we’ve pulled by visiting the company’s website and downloading the app on your smartphone.
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FInal Results

FInal Results

FInal Results

FInal Results

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Let’s discuss your project
Let’s discuss your project
Let’s discuss your project
Let’s discuss your project
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The Challenge

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The Task

We participated in the brand development and design of Yolla, an app for a direct communication provider. Our job was to enter the social networking market with an ultra-modern approach and present users with the best connection for in-app calls. Already the app boasts millions of users as our fresh design fulfills its functions.

The Task

We participated in the brand development and design of Yolla, an app for a direct communication provider. Our job was to enter the social networking market with an ultra-modern approach and present users with the best connection for in-app calls. Already the app boasts millions of users as our fresh design fulfills its functions.

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