Presence is just like a private digital studio, filled with training classes and live lessons from elite coaches, at your convenient time and space on your smartphone.
Presence is a mobile fitness platform for training and gaining new achievements on the road to improving your own body. The app engages users via interactive, trainer-led workouts with the latest AI technology and other revolutionary features for real-time training and virtual coaching. It is primarily aimed at a USA target audience that consists of the middle and high class.
When our collaboration just started, we’ve got a lot of tasks and requirements directly from our client. Therefore, we carefully divided each into the relevant milestones in priority order. As a result, we aimed to deliver a brand identity refresh, modern creative direction, promotional website, consistent design system, and its application to the mobile app’s UI. Later on, we were tasked with 3D design and motion production to illustrate the upcoming app’s features.
To sum it up, our team aimed to develop an aesthetic design that unleashed the true potential of Presence’s app.
Our challenge was to redevelop the video-based app design and interfaces to provide a new experience with AI tracking and other outstanding features for sports enthusiasts with different skills and preferences.
Our work was divided into three main stages: refreshing the brand’s visual identity, producing a new promotional website, and combining the results to the app redesign.
Every digital product must have a striking image in a competitive market space. That is an essential element and a core rule that every company should follow.
In Presence’s case, our team came up with a new logo, iconography, color palette, and typography. The main focus revolved around a minimalistic yet solid and dynamic presence for the main visual elements associated with PRESENCE.
A vast part of brand interactions typically happens via social media. So it is almost essential to be easily recognized with the brand’s visual assets. The refreshed identity was adapted through guidelines and templates that provide vital brand messages and stand out among other market rivals.
As we finished with the Presence brand identity, our next step was to create a unique promotional website that shows how lucid, catchy, and exceptional its benefits are. Visitors should be hyped and ready to click the call-to-action button to download the Presence app, so we used some features to give their website a top-tier structure.
Apart from the previously implemented identity elements, the new brand concept included photo color and pixel sorting effects.
The neon light from the secondary color scheme adds more energy feeling to the body movements and emphasizes the shape. The sorting effect contributes to the same feeling while adding more power to all photo materials.
A futuristic layout formed from 3D elements is directly connected to the core app’s idea and interface, which is a modern workout approach for the people of today. Dynamic animation and visual effects make the user experience more entertaining, significantly affecting the bounce and conversion rates. Thus, the more you look at it, the more you want to try.
An excellent website does not only spark with its beautiful looks and compelling visuals. It should contain a straightforward and elaborate information architecture.
Presence’s text blocks highlight main app features with clear and concise information, while visual elements illustrate it with processed photo materials and dynamic animations.
The navigation on the upper side of the screen can easily show every section of the website. These small but crucial points create a unique and outstanding user experience while increasing primary product metrics
The main aim of the app’s redesign was to highlight revolutionary features through the interface, flow graphic elements, and other details. They all form a united user experience that makes this workout app more than just a zoom training or a typical video lesson.
The app’s interface provides a comfortable workflow for any type of training you prefer: muscle-building, increased endurance, or simple yoga classes.
All training indicators are adequately placed, and interactions with coaches are evident due to the flexible interface layout and camera angle. That way, he can see you act and control every detail of your workout.
While training, the AI system will clearly understand how you perform and how accurate your techniques are. A guiding exercise screen with 3D projection integrates with your camera and indicates your actions for all activities leading to the best possible quality.
The AI is also in control of the class’s intensity and aims to give more motivation. The higher tempo you have - the more it is visible for you on the screen and, in some cases, not only for you.
The real fun starts in live sessions, where users can exercise in real-time with other sports enthusiasts.
Stylized animation shows the level of passion and intensity with the help of the AI tracking feature. If a performance is stiff, the screen goes into freeze mode. If the workout goes energetically well, the device is on fire!
This feature motivates participants to do their best and compete with each other. You will see your and other participants’ performance scores at the end of a class with this mode.
Together with our Prensence.fit friends, we produced a stunning yet consistent brand identity that ultimately unveiled the inner potential of their mobile application.
Check out the design and the collaborative effort we’ve pulled by visiting the company’s website and downloading the app on your smartphone.
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