New Travel Experience
Working with such a well-known media 📰 as CNN is an honor for any design studio. Millions of viewers 👀, 24/7 broadcasting, and 40 years of impeccable work 🧠 make it one of the most remarkable media channels on the globe.
With CNN Travel x The Ascott collaboration 🤝, the aim was to create an inspirational website that converts and tells a brand’s story, has a variety of hotel room 🧳 options for a quick booking, and selected stories about various destinations to read.
With CNN Travel x The Ascott collaboration 🤝, the aim was to create an inspirational website that converts and tells a brand’s story, has a variety of hotel room 🧳 options for a quick booking, and selected stories about various destinations to read.
THE CHALLENGE
With CNN Travel x The Ascott collaboration 🤝, the aim was to create an inspirational website that converts and tells a brand’s story, has a variety of hotel room 🧳 options for a quick booking, and selected stories about various destinations to read.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Our main task was to create a converting website that would enable users to learn about travel destinations🛫, find out more about the Ascott, and book a hotel room🛎. The primary goal indicated by the client was to conduct “brand messaging through a landing page/microsite experience.
Our main task was to create a converting website that would enable users to learn about travel destinations🛫, find out more about the Ascott, and book a hotel room🛎. The primary goal indicated by the client was to conduct “brand messaging through a landing page/microsite experience.
THE TASK
Our main task was to create a converting website that would enable users to learn about travel destinations🛫, find out more about the Ascott, and book a hotel room🛎. The primary goal indicated by the client was to conduct “brand messaging through a landing page/microsite experience.
THE TASK
THE TASK
THE TASK
THE TASK
Keeping in mind our main goal, we were brainstorming some concepts and came up with the expression Find Your Right Place that inspired CNN reps and became the main slogan of the campaign..
Keeping in mind our main goal, we were brainstorming some concepts and came up with the expression Find Your Right Place that inspired CNN reps and became the main slogan of the campaign..
Keeping in mind our main goal, we were brainstorming some concepts and came up with the expression Find Your Right Place that inspired CNN reps and became the main slogan of the campaign..
The key concept of the project is that everyone should choose the destination according to their wishes and preferences. The website helps travelers pick a city that would fit them most, read a story about this place and the people who live there, and find the Ascott hotel nearby.
The key concept of the project is that everyone should choose the destination according to their wishes and preferences. The website helps travelers pick a city that would fit them most, read a story about this place and the people who live there, and find the Ascott hotel nearby.
The Concept
The key concept of the project is that everyone should choose the destination according to their wishes and preferences. The website helps travelers pick a city that would fit them most, read a story about this place and the people who live there, and find the Ascott hotel nearby.
The Concept
The Concept
The Concept
The Concept
Parallaxing different elements to create a unique motion experience.
Parallaxing different elements to create a unique motion experience.
Motion Concept
Parallaxing different elements to create a unique motion experience.
Motion Concept
Motion Concept
Motion Concept
Motion Concept
We made the layout of the articles quite complex, yet easy-to-read. Each of the pages was created on the basis of four columns. The sidebar and the footer were designed to offer the nearest Ascott hotel in the area.
We made the layout of the articles quite complex, yet easy-to-read. Each of the pages was created on the basis of four columns. The sidebar and the footer were designed to offer the nearest Ascott hotel in the area.
PAGE LAYOUT
We made the layout of the articles quite complex, yet easy-to-read. Each of the pages was created on the basis of four columns. The sidebar and the footer were designed to offer the nearest Ascott hotel in the area.
PAGE LAYOUT
PAGE LAYOUT
PAGE LAYOUT
PAGE LAYOUT
Ascott The Residence <strong>Your destination is Paris, France</strong>
Ascott The Residence <strong>Your destination is Paris, France</strong>
Ascott The Residence <strong>Your destination is Paris, France</strong>
Ascott The Residence <strong>Your destination is Paris, France</strong>
Ascott The Residence <strong>Your destination is Paris, France</strong>
We started experimenting with the design and page layouts a long time ago, and this exclusive project for CNN Travel and the Ascott hotels was no exception. Here, we kept it simple by turning some visuals upside down and implementing novel animation.
We started experimenting with the design and page layouts a long time ago, and this exclusive project for CNN Travel and the Ascott hotels was no exception. Here, we kept it simple by turning some visuals upside down and implementing novel animation.
EXperiments
We started experimenting with the design and page layouts a long time ago, and this exclusive project for CNN Travel and the Ascott hotels was no exception. Here, we kept it simple by turning some visuals upside down and implementing novel animation.
EXperiments
EXperiments
EXperiments
EXperiments
Business travel<strong>together with a concierge service is a good solution</strong>
Business travel<strong>together with a concierge service is a good solution</strong>
Business travel<strong>together with a concierge service is a good solution</strong>
Business travel<strong>together with a concierge service is a good solution</strong>
Business travel<strong>together with a concierge service is a good solution</strong>
Enjoy a unique <strong>travel experience </strong>
Enjoy a unique <strong>travel experience </strong>
Enjoy a unique <strong>travel experience </strong>
Enjoy a unique <strong>travel experience </strong>
Enjoy a unique <strong>travel experience </strong>
Amazing Mobile version of the website. At this point, we took the risk by adapting the platform to horizontal scrolling.
CNN Travel team was so impressed by this solution that they decided to apply it to the desktop layout as well, thus focusing on the smartphone and tablet users.
Amazing Mobile version of the website. At this point, we took the risk by adapting the platform to horizontal scrolling.
CNN Travel team was so impressed by this solution that they decided to apply it to the desktop layout as well, thus focusing on the smartphone and tablet users.
Responsive
Amazing Mobile version of the website. At this point, we took the risk by adapting the platform to horizontal scrolling.
CNN Travel team was so impressed by this solution that they decided to apply it to the desktop layout as well, thus focusing on the smartphone and tablet users.
Responsive
Responsive
Responsive
Responsive
We started experimenting with the design and page layouts a long time ago, and this exclusive project for CNN Travel and the Ascott hotels was no exception. Here, we kept it simple by turning some visuals upside down and implementing novel animation.
As a result of our work, CNN Travel x The Ascott campaign got a significant increase in conversion and the overall revenue from this collaboration.
We started experimenting with the design and page layouts a long time ago, and this exclusive project for CNN Travel and the Ascott hotels was no exception. Here, we kept it simple by turning some visuals upside down and implementing novel animation.
As a result of our work, CNN Travel x The Ascott campaign got a significant increase in conversion and the overall revenue from this collaboration.
the final result
We started experimenting with the design and page layouts a long time ago, and this exclusive project for CNN Travel and the Ascott hotels was no exception. Here, we kept it simple by turning some visuals upside down and implementing novel animation.
As a result of our work, CNN Travel x The Ascott campaign got a significant increase in conversion and the overall revenue from this collaboration.
the final result
the final result
the final result
the final result
Hello
Hello
Hello
Hello
Hello
