Okarys is a mystical parallel reality free of social norms and expectations🔮.Everyone in this metaverse is equally empowered and liberated to explore, create, imagine, enjoy, and destroy...
The main brand idea is based on an image of a laboratory specializing in producing parallel reality avatars. Okarys merges creation and 3.0 technology into new social experiences in the NFT space.
Okarys is the future, where well-known reality diverts into a virtual world. To build a powerful and distinctive brand identity for the Metaverse, we had to find commonalities and contrasts between realities and showcase them in a unique visual presence.
The wordmark for Okarys logo reflects its concept. Science fictional lettering shows its futuristic and innovative essence.
The main element of the brand’s icon is inspired by the idea of a tunnel between two realities. Several volumetric lines set up a symbol that images the opportunity for digital natives to show their true selves.
The main font provides a futuristic aesthetic to communication flow through its reincarnated charisma based on squared forms and bold vibe.
The brand’s color palette consists of mysterious shades of grey, fluorescent blue, and purple mixed with white used as a base or accent color. It perfectly matches a futuristic and intriguing narrative connecting a mystical parallel world and well-known reality.
Another essential part of the visual identity is social media branding. We have created templates that attract the user’s attention and reflect relevant design trends such as glassmorphism, holographic 3D and minimalistic patterns.
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