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Business Tool
A brand-new digital ecosystem enables businesses to manage their sales in various standard marketplaces and .show application.
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Video Marketplace
.show is an interactive video camera app and a marketplace uniting creators and brands from all over the world.
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Augmented Reality
Realistic AR mechanics of .show allow users to try the goods on and make shopping much more comfortable and fun.
The challenge
Can we transform a marketplace and a business instrument into an art form? And is it even possible to combine such incompatible concepts as human self-expression and futuristic technology?
Our main challenge with the design for MavFarm was to show the interconnection and co-dependency of humanity and technological progress. We had to create a design that would reflect the primary goal and concept of the platform: to empower people through art and technology, develop a thought-provoking transnational culture.
The task
Our main task was to develop branding for an open-source platform that enables the creation of decentralized, peer-to-peer art and trade. This included creating visual identity of the company, website design, and a new UX/UI for the main business management tool. Besides, we worked on .show app design and social media visuals.
logotype
Technological progress 🧠. Digitalization 🦾. A barcode 🤳.
It is conveniently placed on anything we want to buy or sell. Could you even imagine a better symbol of shopping and modern digital society?
When developing a MavFarm logotype, we created a unique barcode that shapes user’s understanding of the purpose they work with the platform. With some edgy square shapes, we’ve come as close as possible to retro-futurism, which has been an inspiration for the whole brand identity.
Identity
We decided to stick to the technological aesthetics with big typography and the combination of black, bright pops of color, and 3D models. All of this was meant to immerse a user in the new era on the edge of vintage and high tech.
While thinking through the accent colors, we came up with an idea to bring hues all together and animate them into a gradient iridescent texture that resembles liquid. Such animated surfaces were used independently as backgrounds or as 3D object patterns. As a result, the design is flexible and fun and catches the eye of a user.
Tone of voice
According to the concept of the brand, we developed recommendations for the tone of voice of the platform. MavFarm is used to produce material for young fashion creators, visionaries, and pioneers of the industry. These are people gazing into the future, so the content is to be gender-neutral and natural. Meanwhile, the imagery has humanity and energy that gives the user stories life.
Outside the digital world
MavFarm is not only about digital, but it reflects the real world as well. For this reason, we created a bunch of additional graphic elements for the material objects. These designs go along with the general visual image of the brand, they include a barcode with branded typography and futuristic graphics.
Technology is a cross-cutting theme of the project. And we couldn’t do without it when working on real-life elements like business cards. To bring our iridescent texture from 3D to life, we used holographic film. It helped us retain the imagery of the liquid and create the intended futuristic cyberpunk atmosphere.
Social networks
Social media visuals are also consistent with the developed brand identity. They are dynamic and fresh to represent the fast pace of life of modern society. Animated content prevails throughout all social networks.
As a part of social media design, we created several filters for Instagram stories, which is an important communication channel. We are sure that this will boost brand awareness and help MavFarm find new users. It will work well in the long run as well since Instagram will eventually be integrated with .show platform.
